About Us


O’Doherty Communications is led by Sinead O’Doherty who has over 20 years experience working with some of the biggest names and most prestigious events in the arts and entertainment sector. Working alongside Sinead is Gerry Lundberg whose career spans over 35 years. 


Same team – new name
In 1997 Sinead O’Doherty came to work with Gerry Lundberg Public Relations specialising in PR for theatre, arts, festivals, music, film, dance, literature and visual arts.

After 20 years working together, they decided it was time to make a change to better reflect the way the company had evolved and O’Doherty Communications was born.         

But while the name has changed the team is still the same with Gerry working alongside Sinead.

About us
We work to deliver the best possible results and have the contacts, experience and personal relationships to mediate between individuals, organisations, institutions and media in highly effective and targeted ways. We are constantly looking for new, innovative ways to deliver positive coverage for clients.  

The quality of our services is attested to by the long and enduring relationships we have formed with clients of all sizes. The personal touch is one of the distinctive elements of our service. If you work with us, you deal directly with Sinead and Gerry from the first meeting, to the final report and we hope beyond that.

We have created and implemented strategic PR plans for sell out tours and gigs, festivals and productions that have smashed box office records, world premieres, major press conferences, announcements and events that needed and garnered exceptional publicity. We have handled press for Irish and visiting artists including some of the biggest names in entertainment industry worldwide … and much more.


Sinead O’Doherty has two decades of experience working at the highest level of arts and entertainment PR in Ireland. After completing her BA in Communications at DCU where she focused on public relations, cultural studies, research methods, marketing, creative writing and photography, she went to work with Gerry Lundberg PR. While there she led on many of the major PR strategies including Dublin Theatre Festival, Galway International Arts Festival, Kilkenny Arts Festival, Wexford Festival Opera, Dublin Book Festival, Cinemagic, TradFest and MusicTown.

Her outstanding portfolio of work includes extensive experience in PR for theatre working with many of the leading production companies as well as the Abbey Theatre, The Gate and The Ark A Cultural Centre for Children. Sinead has handled PR for many music gigs in venues of all sizes including Croke Park, 3Arena, Bord Gais Energy Theatre, Live at the Marquee Cork and Bruce Springsteen’s Irish tour.

Sinead is a member of the Public Relations Institute of Ireland and has a diploma in social media and its application to PR, an area she is particularly interested in.

She has extensive experience in arts PR and some recent projects include Grief is the Thing with Feathers (Complicité & Wayward Productions in association with Landmark Productions & Galway International Arts Festival), Riverdance at the Gaiety Theatre, The Second Violinist (Landmark Productions & Wide Open Opera), Ballyturk & Arlington (Landmark Productions & Galway International Arts Festival) On Blueberry Hill (Fishamble: The New Play Company), The Beauty Queen of Leenane & Sive (Druid), Minding Frankie (Breda Cashe Productions), The Cheerios Panto at the Tivoli Theatre and Poetry Day Ireland 2017.

Sinead has worked on unit Publicity on films / TV shooting in Ireland including The Tudors, Laws of Attraction, Evelyn & How About You. She has also been responsible for PR for many major launches, press conferences and premieres.

Gerry Lundberg has a wealth of experience and a proven track record of excellence in PR. With previous experience as an actor, theatre manager and arts administrator, Gerry started his own company handling PR for the arts and entertainment sector. A Fellow of the Public Relations Institute of Ireland, Gerry is also a member of the Marketing Institute of Ireland. His is an outstanding portfolio of work spanning over three decades and includes festivals, theatre, visual art, music, film and cultural events. From his extensive CV projects have included, productions in most of the theatre and performance spaces in Ireland, Wexford Festival Opera, Beckett Centenary Festival, Riverdance (including 7 years as International publicist for the show), The Pirate Queen, Heartbeat of Home, Dublin Theatre Festival, Drogheda Arts Festival, James Joyce Centre and Bloomsday Festival.                               

Gerry has extensive experience as unit publicist including Vikings, The Tudors, The Secret Scripture, The Field, Reign of Fire, In America, My Left Foot, Dancing at Lughnasa, RAT, P.S., I Love You, Laws of Attraction, In The Name of The Father, Evelyn, The Boxer and How About You and has handled many film premieres.

The team also includes administrative support.


Sinead O’Doherty and Gerry Lundberg are members of the PRII